Everyday consumers are bombarded with advertising messages from all sorts of media channels. The public is constantly exposed to advertising, to the extent that it has become difficult for brands to stand out from the pack and engage with their target audience.

In essence, marketers and business owners now need to be braver than ever before. There are more tools, information and media platforms at their disposal, but at the same time the challenge has never been greater.  However, in spite of this most marketing is forgettable and rarely strays from the norm.

Since the mid 80’s, PhoneWords in countries like the USA, have become the greatest weapon a business can utilise.  As phone word popularity increases in Australia, it’s a must for the brave marketer to stand out from the crowd and challenge that forgettable advertising. It’s about being noticed and remembered.

Gavin Scholes, CEO of 1300 Australia says that some of the best advice he can give to marketers and business owners is “to use phone words as a promotional tool in advertising. Create a marketing strategy that involves innovation and different tactics until you find what works. One of the most efficient ways to manage your advertising and marketing efforts is to integrate your phone word into different media platforms”.

The key is finding the advertising channel that best fits your company or industry and integrate a phone word to get the biggest return on investment. At the end of the day, it’s not about how much you spend or how many eyeballs you reach. It’s about how many customers you can bring in the door while still making a profit. And, while no advertising strategy is fool proof, you’ll get better results and waste less money using a phone word.