Research
EVIDENCE OF PERFORMANCE
ROY MORGAN RESEARCH(2014)

Roy Morgan Research is one of Australia’s leading market research companies based in Melbourne, with an annual turnover of more than AU$40 million.
POINTS TO NOTE
Roy Morgan Research revealed in a 2014 study that:
- 93% of Australians are aware of Phone Words and
the concept of alpha numeric dialling - Phone Word usage has more than doubled since 2006
D&M Research(2006)

D&M Research are an Australian based research company who have worked with organisations such as Red Bull, Woolworths and various Governments.
POINTS TO NOTE
In their 2008 research paper, D&M Research found that:
- Word of mouth advertising had the highest Phone Word
recall at 93% - 87% of 1200 people surveyed prefer Phone Words
over Phone numbers - Overall their research concluded that Phone Words were
5.5 times more memorable than Phone numbers