Research

EVIDENCE OF PERFORMANCE

ROY MORGAN RESEARCH(2014)

Roy Morgan Research is one of Australia’s leading market research companies based in Melbourne, with an annual turnover of more than AU$40 million.

POINTS TO NOTE

Roy Morgan Research revealed in a 2014 study that:

  • 93% of Australians are aware of Phone Words and
    the concept of alpha numeric dialling
  • Phone Word usage has more than doubled since 2006

D&M Research(2006)

D&M Research are an Australian based research company who have worked with organisations such as Red Bull, Woolworths and various Governments.

POINTS TO NOTE

In their 2008 research paper, D&M Research found that:

  • Word of mouth advertising had the highest Phone Word
    recall at 93%
  • 87% of 1200 people surveyed prefer Phone Words
    over Phone numbers
  • Overall their research concluded that Phone Words were
    5.5 times more memorable than Phone numbers