“The success of 1800 Drivers in our business has shown us the value of a phone word to the point where our expansion plans have been built around the phone word 13 Work, recently secured. Our phone word describes the service we supply, how to contact us and it allows us to be easy to find on the internet. Our advertising campaigns are unique and in a variety of media. The instant recognition ensures we have the most bang for our buck where previously the return on the advertising dollar was sometimes questionable.
Driver Recruitment decided to centralise the operational and placement side of the business which allowed centralised training and supervision and an overall increase in the quality of our service, which we used 1800Drivers Nationally. Not only were operational efficiencies achieved with the centralisation process, we halved our operating costs which is the main reason we are not included in the 60% of agencies that disappeared during the GFC.
Phone calls have increased by 70%, and ultimately sales have increased. Brand awareness has amplified especially recognition in radio advertising as people remember the number, which was the intended reason for the phone word. The business saving exercise of centralisation efficiency has been even more value than the increased sales.”
1800 DRIVERS / 13 WORK