A phone word can be up to 5.5x more memorable 5.5x MORE MEMORABLE?Roy Morgan Research (March 2006), "Phone Word Awareness, Usage and Dial-ability Omnibus Telephone Survey Results".than a phone number, which could mean you could get up to 550% more calls, and…
Choosing a great phone word can help you spread your message to everyone in a blink of an eye. Securing a powerful, relevant keyword as your phone number (before a competitor does) gives you the unfair advantage.
See response rates go through the roof, with a smart phone word which works as a consistent brand identity throughout multiple advertising mediums.
* Roy Morgan Research (March 2006), "Phone Word Awareness, Usage and Dial-ability Omnibus Telephone Survey Results".
Increase customer confidence by advertising like the nation's biggest organisations. Phone words help give the impression that your organisation is more established.
It's amazing to think that a business phone number can appear thousands of times in search engine results.
If you have a phone word, then it's this keyword that is linked thousands of times - not a number. This means your organisation ranks much higher in searches for this term.
Now imagine how much free advertising that provides?
Phone words are portable and scalable. Keep the same phone word, regardless of how big and far your business grows.