What is a Phoneword?

Are you wondering what a Phoneword is and how it can help your business? 1300 Australia is a leading provider of Phonewords and we are here to help.

Amplify your marketing

A Phoneword is a 1300 number, 1800 number, or 13 number which spells a word. For example, when you dial the Phoneword 1300 FLIGHT, you are dialling 1300 354448. 1300 and 1800 Phonewords require 6 letters to spell a Phoneword, and 13 number Phonewords only require 4 letters to spell a word.

Over 30,000 Australian businesses, both big and small use Phonewords to drive their advertising efforts further. Phonewords are so effective because it is very clear that they are easier to remember than their numeric number counterparts.

What is a Phoneword?

Types of Phonewords

Phonewords can be 1300 numbers, 1800 numbers, or 13 numbers. Each has their own strengths...

13 Phonewords

A short and catchy number for your business such as 13 83 88 is perfect for local marketing and sales campaigns.

Ideal for medium to large businesses with high call volumes

6-digit local call number

Easy for customers to remember

Fixed call charge

1300 Phonewords

If you have a national footprint or advertise interstate, a memorable Phoneword such as 1300 GROWTH or 1300 BE MEMORABLE.

An excellent option for any small business

Consistent 10-digit number

Low untimed charges

Encourages customers to call

1800 Phonewords

A Phoneword such as 1800 UNIQUE or 1800 WE HELP is perfect for customer service centres, or consumer hotlines.

Suitable for businesses with a high volume of inbound calls

A 10-digit national number

Toll-free calling

Maximise marketing response

Phoneword styles

There are two key types of Phonewords that businesses use. The right Phoneword for your business will depend on how well your brand is currently known, what your current marketing budget is, and how competitive your market segment is.


The first type is a Brand Phoneword. 1300 DOMINOS is an example of a brand Phoneword. These Phonewords help to build and reinforce the value of your brand. These work best when your brand is already known to some extent, but can also work well for small businesses in a local area.


The second type is a Generic Phoneword such as 1300 GROWTH. These Phonewords are the most desired as they block any competitors from using this generic number and own the category. These Phonewords work best when you have an advertising budget you can use to promote the Phoneword.

Want to make your marketing stand out and get your phone ringing?

Find out if your phoneword is available today.

An important note about overdial:

With Phonewords you can add extra digits, or ‘overdial’, if your business name is longer than a standard phone number. While these connect on most regular phone networks, we can’t guarantee overdial Phonewords will be accepted by all providers (like some VOIP systems). That’s why we recommend advertising your numerical number alongside your Phoneword.