A Phoneword is a 1300 number, 1800 number, or 13 number which spells a word. For example, when you dial the Phoneword
1300 FLIGHT, you are dialling
1300 354448. 1300 and 1800 Phonewords require 6 letters to spell a Phoneword, and 13 number Phonewords only require 4 letters to spell a word.
Over 30,000 Australian businesses, both big and small use Phonewords to drive their advertising efforts further. Phonewords are so effective because it is very clear that they are easier to remember than their numeric number counterparts.
Phonewords can be 1300 numbers, 1800 numbers, or 13 numbers. Each has their own strengths...
A short and catchy number for your business such as 13 83 88 is perfect for local marketing and sales campaigns.
Ideal for medium to large businesses with high call volumes
6-digit local call number
Easy for customers to remember
Fixed call charge
If you have a national footprint or advertise interstate, a memorable Phoneword such as 1300 GROWTH or 1300 BE MEMORABLE.
An excellent option for any small business
Consistent 10-digit number
Low untimed charges
Encourages customers to call
A Phoneword such as 1800 UNIQUE or 1800 WE HELP is perfect for customer service centres, or consumer hotlines.
Suitable for businesses with a high volume of inbound calls
A 10-digit national number
Maximise marketing response
There are two key types of Phonewords that businesses use. The right Phoneword for your business will depend on how well your brand is currently known, what your current marketing budget is, and how competitive your market segment is.
The first type is a Brand Phoneword. 1300 DOMINOS is an example of a brand Phoneword. These Phonewords help to build and reinforce the value of your brand. These work best when your brand is already known to some extent, but can also work well for small businesses in a local area.
The second type is a Generic Phoneword such as 1300 GROWTH. These Phonewords are the most desired as they block any competitors from using this generic number and own the category. These Phonewords work best when you have an advertising budget you can use to promote the Phoneword.
With Phonewords you can add extra digits, or ‘overdial’, if your business name is longer than a standard phone number. While these connect on most regular phone networks, we can’t guarantee overdial Phonewords will be accepted by all providers (like some VOIP systems). That’s why we recommend advertising your numerical number alongside your Phoneword.