Phone words
You can improve your marketing results across multiple channels by using a memorable pattern or spelling out a word to describe your business, like 1300 GROWTH or 1800 PAY NOW.
Stand out from the crowd
A phone word is a 1300 number, 1800 number, or 13 number which spells a word. For example, when you dial the phone word 1300 FLIGHT, you are dialling 1300 354 448.
Not only do Phone words help enhance your brand awareness, they also promote greater recall and make it easier for your customers to reach you. By boosting the responsiveness of your print, radio, TV, cinema, online and vehicle advertising, they drive more engagement, leads and sales.
Phone words are also portable across Australia, so if you have a national business or plan to expand, you can use them nationally.
With 1300 Australia's phone words, you have the freedom to connect them to your existing telco network or take up our call plan for an all-in-one solution.
Phone words are 5 times more memorable*
Enhance brand awareness
Promote greater recall
Boost advertising response
Choose the phone word that works for you
13 Phone words
A short and catchy number for your business such as 13 BOUNCE is perfect for local marketing and sales campaigns.
Ideal for medium to large businesses with high call volumes
6-digit local call number
Easy for customers to remember
Fixed call charge
1300 Phone words
If you have a national footprint or advertise interstate, a memorable phone word such as 1300 GROWTH.
An excellent option for any small business
Consistent 10-digit number
Low untimed charges
Encourages customers to call
1800 Phone words
A phone word such as 1800 UNIQUE or 1800 WE HELP is perfect for customer service centres, or consumer hotlines.
Suitable for businesses with a high volume of inbound calls
A 10-digit national number
Toll-free calling
Maximise marketing response
Add a call plan
For all our 13, 1300 and 1800 phone words you have the option of adding a call plan or connecting to your existing telco network.
Find your phone word:
1800
An important note about overdial:
With phone words you can add extra digits beyond the 4 digits (for a 13 number) or the 6 digits (for a 1300 or 1800 number) if your business name is longer than a standard phone number. These extra digits are called ‘overdial’. While these connect on most regular phone networks, we can’t guarantee overdial phone words will be accepted by all providers (like some VoIP systems). That’s why we recommend advertising your numerical number alongside your phone word.