What is a phone word?
Are you wondering what a phone word is and how it can help your business? 1300 Australia is a leading provider of phone words and we are here to help.
Amplify your marketing
A phone word is a 1300 number, 1800 number, or 13 number which spells a word. For example, when you dial the phone word 1300 FLIGHT, you are dialling 1300 354448. 1300 and 1800 phone words require 6 letters to spell a phone word, and 13 number phone words only require 4 letters to spell a word.
Over 30,000 Australian businesses, both big and small use phone words to drive their advertising efforts further. Phone words are so effective because it is very clear that they are easier to remember than their numeric number counterparts.
Types of phone words
Phone words can be 1300 numbers, 1800 numbers, or 13 numbers. Each has their own strengths...
13 Phone words
A short and catchy number for your business such as 13 83 88 is perfect for local marketing and sales campaigns.
Ideal for medium to large businesses with high call volumes
6-digit local call number
Easy for customers to remember
Fixed call charge
1300 Phone words
If you have a national footprint or advertise interstate, a memorable phone word such as 1300 GROWTH or 1300 BE MEMORABLE.
An excellent option for any small business
Consistent 10-digit number
Low untimed charges
Encourages customers to call
1800 Phone words
A phone word such as 1800 UNIQUE or 1800 WE HELP is perfect for customer service centres, or consumer hotlines.
Suitable for businesses with a high volume of inbound calls
A 10-digit national number
Toll-free calling
Maximise marketing response
Phone word styles
There are two key types of phone words that businesses use. The right phone word for your business will depend on how well your brand is currently known, what your current marketing budget is, and how competitive your market segment is.
BRANDPHONE WORDS
The first type is a Brand phone word. 1300 DOMINOS is an example of a brand phone word. These phone words help to build and reinforce the value of your brand. These work best when your brand is already known to some extent, but can also work well for small businesses in a local area.
GENERICPHONE WORDS
The second type is a Generic phone word such as 1300 GROWTH. These phone words are the most desired as they block any competitors from using this generic number and own the category. These phone words work best when you have an advertising budget you can use to promote the phone word.
Want to make your marketing stand out and get your phone ringing?
An important note about overdial:
With phone words you can add extra digits, or ‘overdial’, if your business name is longer than a standard phone number. While these connect on most regular phone networks, we can’t guarantee overdial phone words will be accepted by all providers (like some VOIP systems). That’s why we recommend advertising your numerical number alongside your phone word.