Staff uniforms are often viewed by many business owners as an extra cost to business. They don’t see uniforms as a branding opportunity and often miss out on the potential promotion and advertising opportunities they present. When you think about it, even a small business in the building industry with a team of 20 staff members would have all their uniforms visible to the public and many other building contractors for over 8 hours per day. That’s over 160 hours of branding exposure per day, 800 hours per week and 40,000 hours per month!
For such a small cost (which you were probably going to spend anyway) you can get so much more out of your uniform advertising.
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