A strong phone word can help build your brand in more ways than you can imagine. Think about it for a second… Your business is displayed on many customer touch points. Electricians have vans, Accountants have envelopes, Transit companies have trucks, FMCG companies have packaging, everyone has a website and the list goes on. One of the keys with branding is consistency and having a strong phone word across all of these types of executions has a huge cumulative effect on your brand.
Instead of seeing 0408 617 932 you saw 1300 BUILDER on a building company van, uniforms, drop sheets, tool bags, invoices, envelopes, website, air compressors, and safety boards you would have a much stronger impression of the brand.
There are many other ways in which phone words are helping build brands, let us know how you are using your phone words in a creative way to help brand building.